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Wayne Liew

Hi, I am Wayne Liew! 👋

I am a performance marketer who helps course creators, coaches, and authors unlock revenue growth through profitable ad campaigns.

This site is where I write about what I've learned. The topics include marketing, productivity, personal development, and more.

As a lifelong learner, I also maintain a library of book summaries.

If you are equally curious about the topics I'm interested in, I'd like to invite you to join my newsletter - Wayfinder.

Every two weeks, you will receive an email from me with interesting content pieces or products that I stumbled upon, as well as my latest essays.

    Recent Posts

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    Introverts, Do These 9 Things During Your First 100 Days at a New Job

    I am introverted. It’s rare to hear me speak up. As a kid, I was taught to always let others speak because they probably know more than me. I am awkward in conversations with people I’m not familiar with and people I’ve never met. You might see

    Introverts, Do These 9 Things During Your First 100 Days at a New Job
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    Sleep is Important, Here's Why and How You Can Sleep Better

    To get ahead, have as little sleep as possible to work more hours than everybody else.That was the mantra for most parts of my 20s. The idea of productivity equals putting in more hours stuck with me. I didn’t know the effects of not having enough sleep. Looking

    Sleep is Important, Here's Why and How You Can Sleep Better
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    Bulletproof Morning Routine: How to Create Your Own and Stick to It

    There are almost 20,000 searches each month for the phrase “morning routine”. Do a search for the keyword. You will find one blog post after the other offering recommendations for habits to include in your morning routine. There are thousands of pages featuring morning habits of a variety of

    Bulletproof Morning Routine: How to Create Your Own and Stick to It
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    You Need a System to Acquire Knowledge, Here's How You Can Build One

    Every day, we get bombarded by information. Rows after rows of notifications on our phone greet us in the morning. Throughout the day, we consume more information. News apps keep us on our toes with what’s happening. Social media platforms dish out a variety of bite-sized content to stop

    You Need a System to Acquire Knowledge, Here's How You Can Build One
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    Personal Learning Plan: The Compass to Master Any Skill

    People around the world are having more spare time due to the lockdown caused by the new coronavirus (COVID-19). As a result, many are looking to spend this extra time to learn something. Which skill should I be learning? What is the most effective path to master it? And finally,

    Personal Learning Plan: The Compass to Master Any Skill

    Book Summaries

    Members Public

    The Fine Art of Small Talk by Debra Fine

    The Fine Art of Small Talk by Debra Fine presents readers with practical advice on how to start, hold, and end conversations in both personal and business settings. If you are looking to improve your conversation skills, the biggest reason to get the book is the number of conversation cheat

    The Fine Art of Small Talk by Debra Fine
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    The Subtle Art of Not Giving a F*ck by Mark Manson

    The Subtle Art of Not Giving a F*ck by Mark Manson is a book taking a different swipe at the topic of self-help. The gist of the book is about how we should stop trying to be positive in our pursuit of a happier life. Instead, we should learn

    The Subtle Art of Not Giving a F*ck by Mark Manson
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    Extreme Ownership by Jocko Willink and Leif Babin

    Extreme Ownership by Jocko Willink and Leif Babin is a book about leadership principles practiced by the US Navy SEALs, which you can apply to become a better leader at work. Extreme Ownership SummaryWhether it is to survive tough times or to flourish in a crowded marketplace, organizations are always

    Extreme Ownership by Jocko Willink and Leif Babin
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    How to Be a Power Connector by Judy Robinett

    How to Be a Power Connector by Judy Robinett is a book about her 5 + 50 + 100 rule to create and manage a network of high-value connections. How to Be a Power Connector SummaryYour network is your net worth. – Tim SandersWe know the need to get ourselves out there, meet

    How to Be a Power Connector by Judy Robinett