Google made a massive announcement today.
It probably won’t affect you unless you are into SEO or if you have websites under your care.
The company issued a new recommendation around the 15-year-old link attribute – nofollow.
nofollow has been the way webmasters use to tell Google not to count a link as a signal for ranking in the search results.
Today, they introduced two more attributes – rel=”sponsored” and rel=”ugc”.
I will be adopting them for my affiliate links, and I’m sure tools I use like Yoast SEO and ThirstyAffiliates will introduce features that support these attributes soon. It’s a must to adopt Google’s guidelines and recommendations if I want my sites to rank well anyway.
Instead of ignoring nofollow links, Google will start crawling them and use nofollow only as a hint.
Why is this development interesting?
- I want to see what Google will do when it has a better view of the “linkscape”.
- Will be fun to see how SEOs will start experimenting the effects of these attributes when usage becomes mainstream.
Just when you’re bored with your job as an SEO / webmaster, Google throws another challenge your way.
That’s why digital marketing is fun!
- Edited and published images for ANSA Hotel Kuala Lumpur Review.
- Sent 2 link building outreach follow-ups.
- Sent 3 new link building outreach emails.