Why Your Readers Read Your Blog?

Do you know why your blog readers turn up and what they are up to? Many look at their stats frequently, knowing where the traffic comes from but not quite sure with why people visit their blog.

Advantages of Knowing Why Readers Come to Your Blog

People do not come to your blog without a reason. Understanding why your readers come to you will reap in the following benefits:

• Knowing where to optimize for better results
• Keep existing readers
• Acquire new readers
• Build up authority and credibility with personal style
• Be clear of where your blog is heading

The 10 Reasons Blog Readers Visit Your Blog

Baited

On some blogs like pelf-ism is contagious, whenever you leave a comment, the headline of your most recent post will be published along with your comments. This is done via the Commentluv plugin.

Photo by: MetalCowboy

Catchy title is one way of baiting traffic. Some people can be so good in writing catchy titles so that they can get the attention of others with just the title. However, one should be careful that catchy titles must match the contents because when it does not, the visitors that were baited will only become passing traffic.

Your content

Such blogs uphold the belief that content is King. People come to their blog just for a daily read because of the contents. Readers might also read these blogs for daily information needs.

I should say contents is the best puller of a blog but not every blog has good contents. Also, different readers have different content needs. Some might like detailed long posts but some will prefer short, touch-and-go posts. If your blog is a content-orientated one, suiting your content to your main readers’ taste is what that will keep them around.

Marketing

Sometimes, prolific marketing or well-planned and optimized marketing gives you success traffic building. You might be dropping contributing comments with a strategy or words spread fast for your blog via mouth-to-mouth marketing.

Photo by: laughlin

Your blog seems too hard to resist for paying a visit because it seems so attracting with the name seen all over a place. Think of an soap advert which is seen over and over again. You might be interested to give the particular brand a try if you need to replenish your bathroom inventories.

Social media

Social media traffic can be targeted but also bring in low quality ones. If your visitors come to your blogging tips blog via Sphinn, it is highly likely that it is targeted traffic. Getting negative comments and low quality traffic from Digg which they are widely known for will not only eats up your bandwidth, it will also chase away existing readers because some readers prefer small blogs.

The ways to get social media traffic from different sources on a consistent basis can be read at Beginners Guide to Getting Traffic from Smaller Social Media Voting Sites and Building Consistent Traffic With Social Media. Please bear in mind that social media users can be very picky. You might be very successful in this but still, some, from the day they started blogging until now, has never experienced a social media effect before.

Irrelevant search engine searches

This is funny but it is happening to most of us. For example, a blogging tips blog might be getting traffic via funny search term because of metaphors used in the articles written. ALT tags used in images will also bring in irrelevant traffic via Google Image Search when your blog is using off-topic images.

Such traffic might not even last for one second but when something on your blog, such as a CPC "make money" ads on your sidebar will prompt them to click, indirectly making money from such untargeted traffic.

Blog appearance

A blog design can be a great reason why readers come to your blog and keep on returning. A blog which is cluttered up with ads or with corrupted alignment will send readers away after the first visit. For example, the one important factor that separates two blogs with good contents is the appearance, the blog design, layout, right down to articles readability.

Your blog also must look good in a screenshot. Take MyBlogLog which has the screenshot of your blog for example. Will you be more motivated to proceed to the blog with a classy header or the other blog with a header which seems like an ad panel? If you have a great screenshot, it might be a great puller for first time visitors.

Recommended

If your blog proved to be good and people thinks that your blog is worth their recommendation, they will write your blog a review free of charge. They have their own base of readers and they direct their readers to you.

You must read their review about your blog, make any improvements recommended by them and of course, enhance of the part where they think why your blog deserves the complements as those who are recommended to your blog most probably are seeking for such advantage that your blog has.

Enquiries

As a guide writer, I know sometimes questions will fly in from everywhere, no matter it is from my readers or my first time readers. I have also seen questions from people whom that others recommend them to ask me questions. To have such readers consistently coming back to your blog, try to answer their questions thoroughly.

Photo by: -bast-

Detailed and friendly explanation without sowing signs that you are rushing the reply will make the enquirer be more willing to come back for your help. If possible, turn your answers into a blog post. Apart from engaging with that particular reader, you can also write out a blog post much easier rather than brainstorming.

Market their stuffs

No, I don’t mean spammers here although they do want to market their site or product. What I mean here are bloggers or readers who wanted you to have a look at their site, provide comments to them and sometimes, prompting you to buy their products.

Photo by: Augapfel

Such readers come to you because your blog topic is related to their site or products. How can you benefit from such readers? Well, offer them a deal which will create a win-win situation. A simple way will be a review exchange or, if it is a product, ask for a review copy so that you can try the product out so that you are able to write a review to help promoting the item.

You’re a star

Not many bloggers are a celebrity but some bloggers do reach their stardom via blogging. Some good examples are Kenny Sia, XiaXue and Aunty Lilian. Such celebrities make their lifestyle and journal a living for them because their contents and writing style have the power to suck in readers even though they are just writing about their thoughts and personal life.

You can also be star without becoming a celebrity in blogging. You can be the star of your niche. If you are being considered as a star in your niche, people will visit your blog if they are seeking information, having doubts or enhance their knowledge related to your niche.

Get Them, Know Them, Retain Them or, Chase Them Out

Getting to know your readers is just one small part on traffic building. However, if this part of knowing your readers is not there, traffic will definitely stop growing for your blog.

Photo by: zoethustra

You might be getting traffic for the reasons you don’t want, such as irrelevant searches via search engines or blog appearance. This is another reason knowing these reasons is important in defining the path for your blog.

What do you think is the reason readers are visiting your blog? What is the way of containing them with this reason that you have figured out? Are they visiting your blog for the reasons you want?

Subscribe to Wayne Liew Dot Com RSS Feed to get more blogging tips on traffic building for blogs.

Related Blog Posts:

• No Related Post