Different blogs have a different posting frequency. A blog’s posting frequency simple means how often do you update your blog. Do you know that a blog’s posting frequency will affect you, your readers and your blog in a way? What will be the best update frequency for a blog? This is what we will be looking at today, the advantages of both frequent posting and low frequency posting.
High Posting Frequency
Wayne Liew Dot Com is being updated daily and I see this as frequent posting. If you update your blog from a few times daily to a post every two days, your blog will qualify for the high posting frequency category.
Advantages
- Freshness of post
The more frequently you update, the more fresh contents that will be provided to your readers. Your loyal readers and subscribers will come back to read your blog everyday because they know that you will be updating everyday. You will be getting yourself consistent or increasing traffic because of the returning traffic plus the new visits. - Database expansion
When you update frequently, you are building a database in a very fast manner. A huge database of a blog can bring in higher search engine traffic since you will have more pages (of course quality matters) being indexed than others. Stickiness of your blog because of the huge amount of information will increase, making your visitors stay for a longer period. - Flexibility of buzz posting
If you are updating frequently, you are able to post a series of news that popped out suddenly without being blamed. The reason for this is that it is a norm to scroll deeper after the first post because your readers know that they might have missed out something. One or more red hot news that might not been covered by other blogs are great assets for linkbaits and I am sure you don’t want it to be left unnoticed when you have a lot of it. - High frequency of search engines robots visit
If you update your blog frequently and you have the habit of pinging (use of ping list or Google XML Sitemap Plugin) search engines, your blog will be monitored and crawled everyday by search engines’ robots. Every time you update your blog, the contents will be indexed faster on search engines since search engines’ robots are on your site frequently. Take Wayne Liew Dot Com for example, due to the frequent updates, it is crawled by Google bots at least once a day. - Satisfying more readers
When you post something, it might be favorable for some types of readers but is being seen as rubbish by another category of readers. If you are posting frequently, you will cover more things and you will get more readers since you might have covered what they liked. If you have a post every few days, they might be tired of waiting what they like to come out and eventually will leave for something else.
Low Posting Frequency
Advantages
- Let your RSS subscribers rest
People subscribe to RSS feed because they are not able to visit so many blogs everyday and they want those posts to be kept in their reader so that they can catch up when they are free. If you are posting frequently, you might add to their number of unread posts. This will make them difficult to catch up with your blog and eventually unsubscribe from your blog. - Lower Pressure
You will not need to rush a post and I am sure every blogger will have the headache sometimes of what to post. Having a low posting frequency will keep you away from pressure and you will enjoy blogging more. Pressure is something that you must avoid since it determines how long will you keep blogging as a hobby and sometimes, the quality of your work. - Attention to a post
I think you would have noticed that if your posts drops deep into your archives after a period of time, it is less likely that you will find readers commenting on it. Many bloggers see this and decided to put their articles on top for a few days before posting another article to accumulate the comments by readers. Some set a target for a post like “20 comments before the next post” so that their articles will be read and sometimes linked by a lot of people before being pushed further down. - Depth of article
If you are having a niche blog and are constantly required by your readers to produce quality posts, you will need to ensure your posts covers a topic widely and extensive research is something to be done. A low frequency of posting will give you time to do your data collection, research, and article structuring so that a high quality article will appear on your blog after three to five days. This has been put to practice by Maki which you can read about it under Case Studies at Strategic Blogging: Creating the Right Content to Achieve Your Income Goals.
Which frequency to choose?
I stated five advantages of each frequency but can you think of what other advantages that you have get with your current posting frequency? Do you enjoy it? Both have their own goods and choosing the one which you are most comfortable with is the key here.
I have a couple more things to share with you on posting frequencies. Hope that you will find it useful.
Stick to a frequency
Before you start a blog, you should determine what will be your posting frequency. After you have that frequency implemented, don’t change it any more since your readers will start to acknowledge it. Changing the frequency is like changing the time for lunch and dinner which most of us don’t like. You might want to change sometimes, maybe due to your routine change such as change of your work shift. You can change but slowly, surely not taking a 5 days leave from blogging which you are posting daily previously.
Niche
Some niche like current issues and technology requires high posting frequency because of the surge of happenings. Look at your daily newspapers, even though they are being published and delivered to you everyday, they still have the articles that keep us reading for a long time. Choose your niche properly when you wanted to start a niche blog, know what capacity of posting is needed for a niche so that you will not get frustrated, bored or tired of blogging.
Posting frequency is something really important for a blog. How frequent are you updating your blog? Do you stick to it or it varies from time to time? Does your current frequency getting you more or consistent traffic? Maybe you can share with me here.
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