by Wayne Liew on March 3, 2010
While doing some routine searches on Google today, I noticed a small star appears at the side of each search result item. Popular blogs haven’t got their hands on this and I have no idea whether this is an experimental or a permanent feature.
One thing is for sure though. Google has been introducing a lot of additional features to its search engines to introduce personalization into their search results. Google Starred Results will definitely bring the level of personalization in search to another level.
(Click on image to enlarge screenshot.)
The basic idea is, searchers can now ‘star’ items that appear in search results and when they conduct the search again, all the starred results will appear on top of all other search result items.
What does this mean for search engine optimization efforts? Why should you pay attention to this?
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by Wayne Liew on November 25, 2009
Rado Lang is a freelance writer who writes mainly on landing page design and testing, Web 2.0, Internet marketing and search engine optimization.
Is your conversion rate very low? Do you face problems converting your traffic even after spending lot of money in PPC and writing great ad copies? Then you should start thinking about your landing pages.
A landing page is one of the most important and most neglected parts of online campaigns. It is the first page that a visitor is going to see on your website. Hence, the success of your online campaigns is highly dependent on your landing pages. The following are 8 Tips to Boost Low Conversion Rates of Landing Pages.
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by Wayne Liew on November 7, 2009
Today, as you are reading this, I am probably taking a chill after a busy weekend of work and study. Are you taking a break this weekend? Or is it still a 7 day work week for you? :p
Do consider taking a break sometimes. People around you like your family members, friends, your employees (because they get to rest 
) and of course, your body, will appreciate it. By the way, you are also opening yourself up for ideas by taking a rest.
In this week’s Weekly Biz Buzz, we are going to look at a reminder on why your business should embrace social media TODAY, a useful list of email copywriting tips and for those who are new to networking, a step-by-step networking guide together with do’s and don’ts.
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by Wayne Liew on July 15, 2009
Last week, I was thrilled to be given the opportunity to be part of a panel, Harnessing Web 2.0 for Your Business at the National Web 2.0 Expo, which was held in conjunction with the SME Solutions Expo 2009.
Originally, I was going to present 5 Social Media Marketing Pitfalls Beginners Must Avoid but I cut the points short to 3 due to time restrictions. Anyway, in this blog post, I am going to include all the 5 pitfalls together with detailed elaboration.
To those who attended the National Web 2.0 Forum, this blog post is meant for you as well. Remember, keep all these points in mind when you are ready to make social media marketing part of your business’ marketing strategies.
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