From the category archives:

Social Media

If you are immersed in the crazy world of social media, you don’t need another person to tell you how powerful Twitter has become as a marketing tool and a platform to network or to discover new connections. People use Twitter in a variety of ways. Marketers and business owners apply different strategies to make Twitter work for them.

I am on Twitter for almost two years now. I achieved a lot in terms of getting business, building traffic for this blog and I also established professional connections that I might not have come across if not because of the platform. However, stepping into 2010, I want to get more out of Twitter by switching my strategies a little, especially after getting some inspiration from Twitter Marketing: Why You Don’t Need to Mass Follow Users by Maki.

Twitter Homepage

Please note that this is not a post on how you should be using Twitter. Everyone is entitled to use Twitter the way they like it. This is just a new strategy that I am experimenting. If you have your own Twitter marketing strategy to share or suggestions which I can implement to improve this strategy of mine, feel free to leave a comment below.

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The importance of social media is noted but what is very frustrating is when you go online to search for the right community and social media sites to set up a presence, you are going to be greeted by a thousand sites, all trying to get your participation.

Empty Hallway

Registering an account with all of them is not a wise choice because not all communities are created equal. The following are 7 Things to Consider Before Joining a New Social Media Site and I really hope that this post can help you out in doing a quick evaluation to find out whether a platform is worth your time.

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Anita Campbell of Small Business Trends compiled a huge list of Twitter tips for small businesses that were contributed by her blog readers. She then released them through a report entitled, “137 Twitter Tips – How Small Businesses Get The Most From Twitter”.

In this report, you will find the following questions being answered:

  • How would you suggest other small businesses to get started on Twitter?
  • What’s the right way (or wrong way) to promote your business on Twitter?
  • What is your #1 Twitter etiquette tip for small business owners?
  • What is your best tip for getting retweeted?
  • How do you manage your time on Twitter?
  • What is your best-kept secret (something not widely known) for using Twitter in business?

If you are a small business owner that is new to Twitter, this report is a must read. And for those who are trying to get better results from Twitter, you might find some of the tips presented in the report useful.

>>>Get 137 Twitter Tips Report Here!<<<

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Last week, I was thrilled to be given the opportunity to be part of a panel, Harnessing Web 2.0 for Your Business at the National Web 2.0 Expo, which was held in conjunction with the SME Solutions Expo 2009.

Wayne Liew at SME Solutions Expo 2009

Originally, I was going to present 5 Social Media Marketing Pitfalls Beginners Must Avoid but I cut the points short to 3 due to time restrictions. Anyway, in this blog post, I am going to include all the 5 pitfalls together with detailed elaboration.

To those who attended the National Web 2.0 Forum, this blog post is meant for you as well. Remember, keep all these points in mind when you are ready to make social media marketing part of your business’ marketing strategies.

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Top 10 Blogging Styles for a Small Business Blog

by Wayne Liew on June 18, 2009

A good way for a small business or company to establish an online presence is to start blogging. “I already have a blog, now what?” You see, a lot of small business owners have a tough time figuring out what kind of content to publish and which blogging styles to adopt.

Now Go Blog About This

Blogs can reap a list of benefits for small businesses as you can read from 10 Benefits for Businesses to Start Blogging which I wrote previously. In this blog post, I am going to pick top 10 blogging styles for a small business blog and elaborate on how you can properly utilize each of the styles.

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8 Ways to Bring Social Media Relationships to the Next Level

May 20, 2009

Relationship building and networking are primary reasons why small business owners and entrepreneurs participate in social media. In fact, I recommend networking as an important source for motivation.
Over the past few months, I have been very active on Twitter and if you have been following my Entrepreneur Interviews segment, you will learn that I got [...]

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ClickBooth Getting Bullish in Social Media with Blog Contest

May 16, 2009

ClickBooth, an affiliate network, caught my attention when they got themselves a brand new blog design which you can check it out yourself by visiting the ClickBooth blog. Apart from the new blog design, they are also paying more attention to their social media presence.

Although I am actually getting a link from their blog [...]

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5 Evergreen Marketing Basics in Social Media Marketing

April 1, 2009

This is not an April Fools post. But feel free to share some of your pranks in the comments section.
Social media marketing is gaining a lot of attention from both big corporations as well as small businesses. At the same time, there are a lot of small business owners and entrepreneurs that are [...]

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10 Ideas for Small Business to Launch Social Media Campaigns

March 11, 2009

Social media is really catching on fire. Last week, Skittles pushed social media marketing to the max by featuring their various social media channels on their company site. Yes, social media took over their company site!
A small business owner, with all the great success stories of social media marketing by big companies like Dell, Starbucks [...]

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