Small Business Advice and Entrepreneurship Blog by Wayne Liew
You were probably pretty fired up when social media first came along. It was an exciting new approach, a lot of buzz was circulating about it, everybody was eager. But now one of the key questions a lot of folks are asking themselves right now is: “If social media is such a powerful tool, why did my first campaign fail?”
We analyzed the most common mistakes people make when they run a social media campaign and created this checklist to see where you might be going wrong.
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If you are immersed in the crazy world of social media, you don’t need another person to tell you how powerful Twitter has become as a marketing tool and a platform to network or to discover new connections. People use Twitter in a variety of ways. Marketers and business owners apply different strategies to make Twitter work for them.
I am on Twitter for almost two years now. I achieved a lot in terms of getting business, building traffic for this blog and I also established professional connections that I might not have come across if not because of the platform. However, stepping into 2010, I want to get more out of Twitter by switching my strategies a little, especially after getting some inspiration from Twitter Marketing: Why You Don’t Need to Mass Follow Users by Maki.
Please note that this is not a post on how you should be using Twitter. Everyone is entitled to use Twitter the way they like it. This is just a new strategy that I am experimenting. If you have your own Twitter marketing strategy to share or suggestions which I can implement to improve this strategy of mine, feel free to leave a comment below.
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The importance of social media is noted but what is very frustrating is when you go online to search for the right community and social media sites to set up a presence, you are going to be greeted by a thousand sites, all trying to get your participation.
Registering an account with all of them is not a wise choice because not all communities are created equal. The following are 7 Things to Consider Before Joining a New Social Media Site and I really hope that this post can help you out in doing a quick evaluation to find out whether a platform is worth your time.
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Last week, I was thrilled to be given the opportunity to be part of a panel, Harnessing Web 2.0 for Your Business at the National Web 2.0 Expo, which was held in conjunction with the SME Solutions Expo 2009.
Originally, I was going to present 5 Social Media Marketing Pitfalls Beginners Must Avoid but I cut the points short to 3 due to time restrictions. Anyway, in this blog post, I am going to include all the 5 pitfalls together with detailed elaboration.
To those who attended the National Web 2.0 Forum, this blog post is meant for you as well. Remember, keep all these points in mind when you are ready to make social media marketing part of your business’ marketing strategies.
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Wayne Liew is an online marketing consultant, online marketer and editor of Wayne Liew Dot Com. [More...]
