by Wayne Liew on March 3, 2010
While doing some routine searches on Google today, I noticed a small star appears at the side of each search result item. Popular blogs haven’t got their hands on this and I have no idea whether this is an experimental or a permanent feature.
One thing is for sure though. Google has been introducing a lot of additional features to its search engines to introduce personalization into their search results. Google Starred Results will definitely bring the level of personalization in search to another level.
(Click on image to enlarge screenshot.)
The basic idea is, searchers can now ‘star’ items that appear in search results and when they conduct the search again, all the starred results will appear on top of all other search result items.
What does this mean for search engine optimization efforts? Why should you pay attention to this?
[click to continue…]
by Wayne Liew on November 25, 2009
Rado Lang is a freelance writer who writes mainly on landing page design and testing, Web 2.0, Internet marketing and search engine optimization.
Is your conversion rate very low? Do you face problems converting your traffic even after spending lot of money in PPC and writing great ad copies? Then you should start thinking about your landing pages.
A landing page is one of the most important and most neglected parts of online campaigns. It is the first page that a visitor is going to see on your website. Hence, the success of your online campaigns is highly dependent on your landing pages. The following are 8 Tips to Boost Low Conversion Rates of Landing Pages.
[click to continue…]
by Wayne Liew on November 18, 2009
Gagandeep Singh is working as an Internet Marketing Executive for Forte Promotions, which provide high quality promotional products which help businesses to promote their brands in the market.
Almost all companies are spending most of their budget in marketing and promoting their brands because of increasing competition in the market but Most of the marketing campaigns could not see light of the day and get buried under lots of similar marketing campaigns without getting noticed.
Marketing campaigns fail because of the improper planning at earlier phase and wrong implementation. In this article I would be discussing the things you should know for creating a successful marketing campaign.
[click to continue…]
by Wayne Liew on August 12, 2009
The ways how customers choose who to purchase the products or services from are changing. The more closer you get to your customers or prospects will increase your chances of getting the sales.
However, this doesn’t mean that you should take the door-to-door sales route because such strategy no longer works as people are getting busier and are more aware about their privacy.
With the barriers above and the change in your customers mindset, what are the alternatives that you can apply to get closer to your customers? Well, the following points will give you the extra blade to help you get right in front of your customers, with their arms wide open to welcome you.
[click to continue…]
