As a blogger that enjoys blogging, I am always on the lookout for opportunities to expand my blog network. Successful examples of bloggers that own a huge blog empire will be Darren Rowse and Aunty Lilian. I also have a small blog empire but it is nothing compared to them. I am going to share with you things to consider before deciding whether to launch another blog or not.
Time
This is an important thing to consider. Do you find your current blogging schedule too tight and you have too much offline issues to manage? Even with one blog, do you find it hard to improve it? If you are lack of time and facing pressure in even managing one blog, you should discard your plans of expanding your blog empire.
Niche
I notice new blogs tend to sway from their original niche easily. Wayne Liew Dot Com is one good example since it didn’t started out as a blogging guide blog. To avoid this, you must consider the niche of your new blog seriously and draw a boundary for yourself which you shall not cross it. I guess most of you have seen it, some blogging blogs tend to move a little bit into technology news.
Contents
A new blog is all about first impression. A new blog will be determined its quality with the first few posts. If you are new to a niche or topic, I would recommend you to write up as many as 30 quality posts which will be posted subsequently in your new blog. Posting earlier will provide you with more time in editing and keep yourself away from a blogger’s block.
If you failed to do this, I guess you will need more time to understand your topic. Remember, irregular posting frequency and low quality articles can kill a blog, especially new blogs.
Hosting package
Some hosting packages allows a low bandwidth and some limit the number of addon domains. Also, web hosts have different rates among them. Be sure that you submit a ticket to your web host, stating your intentions and hopefully, they can explain before guiding you on how to proceed. Be a smart consumer and compare your options before making any payments.
Preparation Work
Are you ready to spend the time to find for a suitable theme, installing the relevant plugins, registering your blog to directories and submitting it to search engines? A blog startup always consumes a lot of time, especially in marketing your blog. You must also be careful of that the work done on preparing the new blog for your readers will not impair the quality of your old blog.
Blogging Guides
I am sure if you are going to start a new blog, you will want everything to be perfect. When you started your old blog, you might have not learnt what is search engine optimization and other proper approach to blogging. Now, when you are going to start a new blog, I will advise you to recap your blogging knowledge, write it down and implement it accordingly such as optimizing the keywords in title for better search engine keyword position when you are building your new blog.
Target
Every blog that you’ve started must be set with a goal so that you will know how well your blog had performed and how well it should be performing. Decisions after a period of time on whether to continue with the blog or to discard the blog might depend on the targets and goals you have set.
Conclusion
A word of advice from me for those who are eager to expand their blogging network is that you must conduct a thorough research on the niche you are about to enter. On the productivity and capacity side, you can try joining a group blog or guest blog on others’ blog to see if you can cope with the workload and pressure or not.
I have finished my list of 7. Do you have more to add on? What are your views on having multiple blogs? Will you set up a blog empire of your own?
