Comments on: 5 Social Media Marketing Pitfalls Beginners Must Avoid http://www.wayneliew.com/5-social-media-marketing-pitfalls/ Small Business Advice and Entrepreneurship Blog by Wayne Liew Thu, 17 Nov 2011 20:00:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Basics: A Beginner’s Guide To Social-Media Strategy  | The Ibis Network http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-32444 The Basics: A Beginner’s Guide To Social-Media Strategy  | The Ibis Network Wed, 30 Mar 2011 19:15:56 +0000 http://www.wayneliew.com/?p=840#comment-32444 [...] Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor. [...] [...] Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor. [...]

]]> By: The Basics: A Beginner’s Guide To Social-Media Strategy « The Ibis Network http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-32435 The Basics: A Beginner’s Guide To Social-Media Strategy « The Ibis Network Wed, 16 Mar 2011 23:55:13 +0000 http://www.wayneliew.com/?p=840#comment-32435 [...] Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor. [...] [...] Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor. [...]

]]> By: Gerald Cotley http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-31465 Gerald Cotley Sat, 28 Aug 2010 09:42:18 +0000 http://www.wayneliew.com/?p=840#comment-31465 Social media marketing is very powerful marketing as long as you know how to use this awesome marketing strategy. For newbie, it will be best if you will study first the basic before entering and getting involve in online business. Social media marketing is very powerful marketing as long as you know how to use this awesome marketing strategy. For newbie, it will be best if you will study first the basic before entering and getting involve in online business.

]]> By: Wayne Liew http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-30058 Wayne Liew Tue, 04 Aug 2009 09:34:53 +0000 http://www.wayneliew.com/?p=840#comment-30058 They can't regulate what the employees say on the Internet but they could come up with a list of best practices. Just like what you tell your sales force what to say and what not to say during a sales process. Monitoring of the space and the communication that the company is actively monitoring on the misuse is also crucial. It is totally up to the company's culture when it comes to such policies and how a company is going to address it to its staff. As mentioned in the presentation, the management needs to have some kind of fire fighting plan and what-if plans so that a crisis will not catch the company off guard. They can’t regulate what the employees say on the Internet but they could come up with a list of best practices. Just like what you tell your sales force what to say and what not to say during a sales process. Monitoring of the space and the communication that the company is actively monitoring on the misuse is also crucial. It is totally up to the company’s culture when it comes to such policies and how a company is going to address it to its staff.

As mentioned in the presentation, the management needs to have some kind of fire fighting plan and what-if plans so that a crisis will not catch the company off guard.

]]> By: Wayne Liew http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-32245 Wayne Liew Tue, 04 Aug 2009 09:34:00 +0000 http://www.wayneliew.com/?p=840#comment-32245 They can't regulate what the employees say on the Internet but they could come up with a list of best practices. Just like what you tell your sales force what to say and what not to say during a sales process. Monitoring of the space and the communication that the company is actively monitoring on the misuse is also crucial. It is totally up to the company's culture when it comes to such policies and how a company is going to address it to its staff. As mentioned in the presentation, the management needs to have some kind of fire fighting plan and what-if plans so that a crisis will not catch the company off guard. They can’t regulate what the employees say on the Internet but they could come up with a list of best practices. Just like what you tell your sales force what to say and what not to say during a sales process. Monitoring of the space and the communication that the company is actively monitoring on the misuse is also crucial. It is totally up to the company’s culture when it comes to such policies and how a company is going to address it to its staff.

As mentioned in the presentation, the management needs to have some kind of fire fighting plan and what-if plans so that a crisis will not catch the company off guard.

]]> By: slugo http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-30053 slugo Mon, 03 Aug 2009 20:17:54 +0000 http://www.wayneliew.com/?p=840#comment-30053 I totally agree with all of the points that were listed, and thank you for the information. I do have one question, how can companies avoid the misuse of social media internally? or rather, how can they "regulate" what their employees are saying about the company? I totally agree with all of the points that were listed, and thank you for the information. I do have one question, how can companies avoid the misuse of social media internally? or rather, how can they “regulate” what their employees are saying about the company?

]]> By: slugo http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-32244 slugo Mon, 03 Aug 2009 20:17:00 +0000 http://www.wayneliew.com/?p=840#comment-32244 I totally agree with all of the points that were listed, and thank you for the information. I do have one question, how can companies avoid the misuse of social media internally? or rather, how can they "regulate" what their employees are saying about the company? I totally agree with all of the points that were listed, and thank you for the information. I do have one question, how can companies avoid the misuse of social media internally? or rather, how can they “regulate” what their employees are saying about the company?

]]> By: Wayne Liew http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-30025 Wayne Liew Sun, 26 Jul 2009 01:55:44 +0000 http://www.wayneliew.com/?p=840#comment-30025 That's nice. No one actually cares about your products or services other than you. Just keep them in mind. By the way, I think you offer a nifty solution (with a nice design) for tasks on your site, Task.fm. ;) That’s nice. No one actually cares about your products or services other than you. Just keep them in mind.

By the way, I think you offer a nifty solution (with a nice design) for tasks on your site, Task.fm. ;)

]]> By: Wayne Liew http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-32243 Wayne Liew Sun, 26 Jul 2009 01:55:00 +0000 http://www.wayneliew.com/?p=840#comment-32243 That's nice. No one actually cares about your products or services other than you. Just keep them in mind. By the way, I think you offer a nifty solution (with a nice design) for tasks on your site, Task.fm. ;) That’s nice. No one actually cares about your products or services other than you. Just keep them in mind.

By the way, I think you offer a nifty solution (with a nice design) for tasks on your site, Task.fm. ;)

]]> By: Anthony Feint http://www.wayneliew.com/5-social-media-marketing-pitfalls/comment-page-1/#comment-30024 Anthony Feint Sun, 26 Jul 2009 01:32:36 +0000 http://www.wayneliew.com/?p=840#comment-30024 I aim for a 90/10 rule where I talk about other people 90% of the time and only discuss my products for just 10% of the time. I aim for a 90/10 rule where I talk about other people 90% of the time and only discuss my products for just 10% of the time.

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