Comments on: 10 Social Media Marketing Errors Businesses Should Avoid http://www.wayneliew.com/10-social-media-marketing-errors/ Small Business Advice and Entrepreneurship Blog by Wayne Liew Thu, 17 Nov 2011 20:00:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Basics: A Beginner’s Guide To Social-Media Strategy  | The Ibis Network http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32480 The Basics: A Beginner’s Guide To Social-Media Strategy  | The Ibis Network Wed, 04 May 2011 20:33:25 +0000 http://www.wayneliew.com/?p=540#comment-32480 [...] Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience. [...] [...] Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience. [...]

]]> By: 3 Reasons Why Small Business Owners Should Adopt Social Media Marketing | Social Umbrella http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32442 3 Reasons Why Small Business Owners Should Adopt Social Media Marketing | Social Umbrella Sat, 26 Mar 2011 04:27:23 +0000 http://www.wayneliew.com/?p=540#comment-32442 [...] but before that, make sure that you have completely understood social media marketing. Click on social media marketing now to learn more about the 7 Errors in Social Media Marketing that Businesses Should [...] [...] but before that, make sure that you have completely understood social media marketing. Click on social media marketing now to learn more about the 7 Errors in Social Media Marketing that Businesses Should [...]

]]> By: The Basics: A Beginner’s Guide To Social-Media Strategy « The Ibis Network http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32436 The Basics: A Beginner’s Guide To Social-Media Strategy « The Ibis Network Thu, 17 Mar 2011 00:13:25 +0000 http://www.wayneliew.com/?p=540#comment-32436 [...] Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience. [...] [...] Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience. [...]

]]> By: share tips http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32373 share tips Tue, 04 Jan 2011 04:17:00 +0000 http://www.wayneliew.com/?p=540#comment-32373 Great Post !!! As a Internet Marketing company we have been pushing social media marketing to our clients and it has really paid off. Both for us and also them. This article is great as I love numbers and statistics. Keep up the great articles & take care. Great Post !!!
As a Internet Marketing company we have been pushing social media marketing to our clients and it has really paid off. Both for us and also them. This article is great as I love numbers and statistics.
Keep up the great articles & take care.

]]> By: Why I Don’t Write About Social Media (A Link Round Up) « by Jargon Writer http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-31317 Why I Don’t Write About Social Media (A Link Round Up) « by Jargon Writer Wed, 10 Mar 2010 17:05:16 +0000 http://www.wayneliew.com/?p=540#comment-31317 [...] 10 Social Media Errors Businesses Should Avoid – Have you heard of the power of a whisper? When you whisper, the listener leans in to hear what you’re saying; they listen more closely and pay more attention. Shouting at your audience does not work — but bribing them might. In this piece, which is allegedly about what to avoid, Wayne really clues readers in on how to use social media correctly. By explaining what not to do and why, Wayne clearly shows what businesses should do. He explains why Social Media can’t be measured in terms of ROI (return on investment), and other things that people new to social media commonly get wrong. [...] [...] 10 Social Media Errors Businesses Should Avoid – Have you heard of the power of a whisper? When you whisper, the listener leans in to hear what you’re saying; they listen more closely and pay more attention. Shouting at your audience does not work — but bribing them might. In this piece, which is allegedly about what to avoid, Wayne really clues readers in on how to use social media correctly. By explaining what not to do and why, Wayne clearly shows what businesses should do. He explains why Social Media can’t be measured in terms of ROI (return on investment), and other things that people new to social media commonly get wrong. [...]

]]> By: Wayne Liew http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-28131 Wayne Liew Tue, 10 Feb 2009 23:23:58 +0000 http://www.wayneliew.com/?p=540#comment-28131 Pizzo, first of all, thanks for visiting the blog and I really appreciate your comment. I have to admit that Fortune 500 companies do have an edge when they want to get people to start talking about them, for good and for the bad. However, in terms of the level of interaction with the community, everyone will start equal. This is why big corporations pay bloggers, social media power users and authoritative journalists (in mainstream media) to tap the fan base of theirs. Social media is all about interacting with the users and building the relationship with them. Of course, relationship building also involves building the trust, which will then bring credibility into the picture. One thing is for sure, that is, some users will accept your marketing messages easily while others will be hard for you to even start a conversation with. Take your plumber scenario as an example. There are so many well known or credible plumbers around but they will not reach the success they enjoy if there are no early adopters. Of course, they will fail to get most customers when they got started but when time goes by, after they provide great services to the early adopters, news will definitely start to spread. They will then be able to move upwards in the level of trust that customers have in them. Pizzo, first of all, thanks for visiting the blog and I really appreciate your comment.

I have to admit that Fortune 500 companies do have an edge when they want to get people to start talking about them, for good and for the bad. However, in terms of the level of interaction with the community, everyone will start equal. This is why big corporations pay bloggers, social media power users and authoritative journalists (in mainstream media) to tap the fan base of theirs.

Social media is all about interacting with the users and building the relationship with them. Of course, relationship building also involves building the trust, which will then bring credibility into the picture. One thing is for sure, that is, some users will accept your marketing messages easily while others will be hard for you to even start a conversation with.

Take your plumber scenario as an example. There are so many well known or credible plumbers around but they will not reach the success they enjoy if there are no early adopters. Of course, they will fail to get most customers when they got started but when time goes by, after they provide great services to the early adopters, news will definitely start to spread. They will then be able to move upwards in the level of trust that customers have in them.

]]> By: Wayne Liew http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32056 Wayne Liew Tue, 10 Feb 2009 23:23:00 +0000 http://www.wayneliew.com/?p=540#comment-32056 Pizzo, first of all, thanks for visiting the blog and I really appreciate your comment. I have to admit that Fortune 500 companies do have an edge when they want to get people to start talking about them, for good and for the bad. However, in terms of the level of interaction with the community, everyone will start equal. This is why big corporations pay bloggers, social media power users and authoritative journalists (in mainstream media) to tap the fan base of theirs. Social media is all about interacting with the users and building the relationship with them. Of course, relationship building also involves building the trust, which will then bring credibility into the picture. One thing is for sure, that is, some users will accept your marketing messages easily while others will be hard for you to even start a conversation with. Take your plumber scenario as an example. There are so many well known or credible plumbers around but they will not reach the success they enjoy if there are no early adopters. Of course, they will fail to get most customers when they got started but when time goes by, after they provide great services to the early adopters, news will definitely start to spread. They will then be able to move upwards in the level of trust that customers have in them. Pizzo, first of all, thanks for visiting the blog and I really appreciate your comment.

I have to admit that Fortune 500 companies do have an edge when they want to get people to start talking about them, for good and for the bad. However, in terms of the level of interaction with the community, everyone will start equal. This is why big corporations pay bloggers, social media power users and authoritative journalists (in mainstream media) to tap the fan base of theirs.

Social media is all about interacting with the users and building the relationship with them. Of course, relationship building also involves building the trust, which will then bring credibility into the picture. One thing is for sure, that is, some users will accept your marketing messages easily while others will be hard for you to even start a conversation with.

Take your plumber scenario as an example. There are so many well known or credible plumbers around but they will not reach the success they enjoy if there are no early adopters. Of course, they will fail to get most customers when they got started but when time goes by, after they provide great services to the early adopters, news will definitely start to spread. They will then be able to move upwards in the level of trust that customers have in them.

]]> By: pizzo http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-27937 pizzo Mon, 09 Feb 2009 11:00:23 +0000 http://www.wayneliew.com/?p=540#comment-27937 "You might be the leading company of your niche but when you are just starting out with social media marketing, you are nothing. In the world of social media, people will not care whether you are a Fortune 500 company representative or a nobody from a suburb." Oh yes they do. When social environment/interaction is involved, it is human nature wanting to hang out with the cool kids than the shy loser sitting at the corner. Its all about credibility. ie: between a blog written by Donald Trump against wayneliew dot com, who you think people will go for? why? As a user, my time in cyberspace is limited, I still need to attend to the business in the real world. So why should I spent that little time to care about the unknown that live in the suburb? I'll take on the fortune 500 rep any day. Although the fortune 500's are nothing at point entry, but they sure can amass followers a lot faster. Everyone hates a poser, because a poser is not as good as he claim himself is. On the other hand, though not many wants to befriend a brainy snob, but they quietly, sickeningly admit, he's dang good at what he does, and they secretly keep it from their friends, they bought what he sells. What's in a name? Everything. Credibility is important. the main purpose of marketing is to establish this. When someone is a nobody, people won't trust them. They don't need to trust you, they need to trust your ability. It IS highly important to boast the expertise, or else what is the point? That's what slogans like "Second to no one, "bringing tomorrow today" etc. But boasting alone won't cut it. All the boast-y providers got away with it because their stuff is proven worthy of their boast. Not some experimental, buggy stuff. Get certification. "...Shouting does not work on social media platforms. Solve problems for the community if you have ample knowledge about your niche in order to earn respect. Doing so will get their interest because you are talking about the problems they face." True, everyone hates the spammer. But before one can solve the problem for the community, the community need to trust who is doing the solving for them. And people will only listen to those they trust. I won't let someone inside my house to fix the pipe for me no matter how good he say he is. Just because he came up to me, say hi, shake my hand, show me his plumbing diploma and portfolio, and say he want to fix my pipe for me, ain't going to give him entry. What if he's a sly serial killer that is really good at fixing pipes? My pipes is perfect, but I'm dead. Common mistake is when people engage in social interactivity, they seemed to forget about their original purpose for being there: to make business. Soon they will find they are working harder to make people like them, as a person, instead of what they're offering. Its a shift of focus and they started to try convince everyone what a good guy he is not his business or what he can do. So he'll end up being that nice guy with 3000 contacts, who everyone is excited to see when he's online, but none of them ever bought anything from him. “You might be the leading company of your niche but when you are just starting out with social media marketing, you are nothing. In the world of social media, people will not care whether you are a Fortune 500 company representative or a nobody from a suburb.”

Oh yes they do. When social environment/interaction is involved, it is human nature wanting to hang out with the cool kids than the shy loser sitting at the corner. Its all about credibility. ie: between a blog written by Donald Trump against wayneliew dot com, who you think people will go for? why?

As a user, my time in cyberspace is limited, I still need to attend to the business in the real world. So why should I spent that little time to care about the unknown that live in the suburb? I’ll take on the fortune 500 rep any day.

Although the fortune 500′s are nothing at point entry, but they sure can amass followers a lot faster.

Everyone hates a poser, because a poser is not as good as he claim himself is. On the other hand, though not many wants to befriend a brainy snob, but they quietly, sickeningly admit, he’s dang good at what he does, and they secretly keep it from their friends, they bought what he sells.

What’s in a name? Everything. Credibility is important. the main purpose of marketing is to establish this. When someone is a nobody, people won’t trust them. They don’t need to trust you, they need to trust your ability. It IS highly important to boast the expertise, or else what is the point? That’s what slogans like “Second to no one, “bringing tomorrow today” etc.

But boasting alone won’t cut it. All the boast-y providers got away with it because their stuff is proven worthy of their boast. Not some experimental, buggy stuff.

Get certification.

“…Shouting does not work on social media platforms. Solve problems for the community if you have ample knowledge about your niche in order to earn respect. Doing so will get their interest because you are talking about the problems they face.”

True, everyone hates the spammer. But before one can solve the problem for the community, the community need to trust who is doing the solving for them. And people will only listen to those they trust.

I won’t let someone inside my house to fix the pipe for me no matter how good he say he is. Just because he came up to me, say hi, shake my hand, show me his plumbing diploma and portfolio, and say he want to fix my pipe for me, ain’t going to give him entry. What if he’s a sly serial killer that is really good at fixing pipes? My pipes is perfect, but I’m dead.

Common mistake is when people engage in social interactivity, they seemed to forget about their original purpose for being there: to make business.

Soon they will find they are working harder to make people like them, as a person, instead of what they’re offering.

Its a shift of focus and they started to try convince everyone what a good guy he is not his business or what he can do.

So he’ll end up being that nice guy with 3000 contacts, who everyone is excited to see when he’s online, but none of them ever bought anything from him.

]]> By: pizzo http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-32055 pizzo Mon, 09 Feb 2009 11:00:00 +0000 http://www.wayneliew.com/?p=540#comment-32055 "You might be the leading company of your niche but when you are just starting out with social media marketing, you are nothing. In the world of social media, people will not care whether you are a Fortune 500 company representative or a nobody from a suburb." Oh yes they do. When social environment/interaction is involved, it is human nature wanting to hang out with the cool kids than the shy loser sitting at the corner. Its all about credibility. ie: between a blog written by Donald Trump against wayneliew dot com, who you think people will go for? why? As a user, my time in cyberspace is limited, I still need to attend to the business in the real world. So why should I spent that little time to care about the unknown that live in the suburb? I'll take on the fortune 500 rep any day. Although the fortune 500's are nothing at point entry, but they sure can amass followers a lot faster. Everyone hates a poser, because a poser is not as good as he claim himself is. On the other hand, though not many wants to befriend a brainy snob, but they quietly, sickeningly admit, he's dang good at what he does, and they secretly keep it from their friends, they bought what he sells. What's in a name? Everything. Credibility is important. the main purpose of marketing is to establish this. When someone is a nobody, people won't trust them. They don't need to trust you, they need to trust your ability. It IS highly important to boast the expertise, or else what is the point? That's what slogans like "Second to no one, "bringing tomorrow today" etc. But boasting alone won't cut it. All the boast-y providers got away with it because their stuff is proven worthy of their boast. Not some experimental, buggy stuff. Get certification. "...Shouting does not work on social media platforms. Solve problems for the community if you have ample knowledge about your niche in order to earn respect. Doing so will get their interest because you are talking about the problems they face." True, everyone hates the spammer. But before one can solve the problem for the community, the community need to trust who is doing the solving for them. And people will only listen to those they trust. I won't let someone inside my house to fix the pipe for me no matter how good he say he is. Just because he came up to me, say hi, shake my hand, show me his plumbing diploma and portfolio, and say he want to fix my pipe for me, ain't going to give him entry. What if he's a sly serial killer that is really good at fixing pipes? My pipes is perfect, but I'm dead. Common mistake is when people engage in social interactivity, they seemed to forget about their original purpose for being there: to make business. Soon they will find they are working harder to make people like them, as a person, instead of what they're offering. Its a shift of focus and they started to try convince everyone what a good guy he is not his business or what he can do. So he'll end up being that nice guy with 3000 contacts, who everyone is excited to see when he's online, but none of them ever bought anything from him. “You might be the leading company of your niche but when you are just starting out with social media marketing, you are nothing. In the world of social media, people will not care whether you are a Fortune 500 company representative or a nobody from a suburb.”

Oh yes they do. When social environment/interaction is involved, it is human nature wanting to hang out with the cool kids than the shy loser sitting at the corner. Its all about credibility. ie: between a blog written by Donald Trump against wayneliew dot com, who you think people will go for? why?

As a user, my time in cyberspace is limited, I still need to attend to the business in the real world. So why should I spent that little time to care about the unknown that live in the suburb? I’ll take on the fortune 500 rep any day.

Although the fortune 500′s are nothing at point entry, but they sure can amass followers a lot faster.

Everyone hates a poser, because a poser is not as good as he claim himself is. On the other hand, though not many wants to befriend a brainy snob, but they quietly, sickeningly admit, he’s dang good at what he does, and they secretly keep it from their friends, they bought what he sells.

What’s in a name? Everything. Credibility is important. the main purpose of marketing is to establish this. When someone is a nobody, people won’t trust them. They don’t need to trust you, they need to trust your ability. It IS highly important to boast the expertise, or else what is the point? That’s what slogans like “Second to no one, “bringing tomorrow today” etc.

But boasting alone won’t cut it. All the boast-y providers got away with it because their stuff is proven worthy of their boast. Not some experimental, buggy stuff.

Get certification.

“…Shouting does not work on social media platforms. Solve problems for the community if you have ample knowledge about your niche in order to earn respect. Doing so will get their interest because you are talking about the problems they face.”

True, everyone hates the spammer. But before one can solve the problem for the community, the community need to trust who is doing the solving for them. And people will only listen to those they trust.

I won’t let someone inside my house to fix the pipe for me no matter how good he say he is. Just because he came up to me, say hi, shake my hand, show me his plumbing diploma and portfolio, and say he want to fix my pipe for me, ain’t going to give him entry. What if he’s a sly serial killer that is really good at fixing pipes? My pipes is perfect, but I’m dead.

Common mistake is when people engage in social interactivity, they seemed to forget about their original purpose for being there: to make business.

Soon they will find they are working harder to make people like them, as a person, instead of what they’re offering.

Its a shift of focus and they started to try convince everyone what a good guy he is not his business or what he can do.

So he’ll end up being that nice guy with 3000 contacts, who everyone is excited to see when he’s online, but none of them ever bought anything from him.

]]> By: Wayne Liew http://www.wayneliew.com/10-social-media-marketing-errors/comment-page-1/#comment-25267 Wayne Liew Fri, 16 Jan 2009 00:25:50 +0000 http://www.wayneliew.com/?p=540#comment-25267 I spend some time thinking about what I can share with the online community and came out with entrepreneurship. Hope it's good for both me and my readers. Thanks for the support. :) I spend some time thinking about what I can share with the online community and came out with entrepreneurship. Hope it’s good for both me and my readers.

Thanks for the support. :)

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